The Power of Branding: Why it Must be at the Center of Your Business Strategy

Chanel, Louis Vuitton and Ralph Lauren are recognized the world over. Why? Because of the power of branding.

Too often, companies approach branding like they do marketing&...

Package One - Getting Started

Launch your label like the pros with these simple building blocks of branding and marketing communications. A must-have for any business, these materials will enable you ...

Package Two - Marketing Moves

Are you ready to ramp up your marketing efforts by reaching out to buyers, stylists, press and more? Do you want to have a marketing package ready to go at every request,...

Package Three - For the Press

Fashion Week is fast approaching and you want the press to know where you’ll be. An investor is interested in taking a closer look at your label.

Package Four - Building Momentum

You’ve established the core ingredients for your branding strategy. Now, it’s time to give your plan more steam by enhancing creativity, strengthening the mes...

Package Five - Keeping Current

Buyers, press and stylists always want to be in the know about what’s new with your brand. Keep current by providing them with editorial-based updates and hot-off-t...

Package Six - On a Roll

Keep media, buyers, bloggers and avid fashion fans coming back for more by regularly updating your Web site and press kit with editorial-based content, testimonials and p...