Thursday

Mar 11th

Search
- Move
- Close

Sample intro text

Sign up for newsletter
E-mail address:

subscribe unsubscribe

Home

Business Services

Branding

The Power of Branding: Why it Must be at the Center of Your Business Strategy

Chanel, Louis Vuitton and Ralph Lauren are recognized the world over. Why? Because of the power of branding.

Too often, companies approach branding like they do marketing—as a discretionary expense. In fact, branding must be at the center of every business strategy, for it is what drives profit. Chanel, Louis Vuitton and Ralph Lauren are proof of this. Over time, these brands have consistently communicated an iconic image and a synergistic message. This continuity, combined with quality products, has garnered customer loyalty, and it is this loyalty that has been the powerhouse behind each company’s ongoing success.

Whether you’re starting out or established in the fashion industry, it’s crucial to follow these leaders’ approach and make branding the center of your business strategy. Nolcha can help by guiding you in realizing, rediscovering or revamping your brand mission, values, identity and message to differentiate your brand from the competition, strengthen its presence in the market and increase profitability.

Nolcha is pleased to present cost-effective branding and marketing communications packages to put you well on your way to becoming top-of-mind among the fiercest fashion fanatics.

Contact: mybusiness@nolcha.com

Package One - Getting Started

Launch your label like the pros with these simple building blocks of branding and marketing communications. A must-have for any business, these materials will enable you to begin introducing your identity, story and design style to the world in the most professional and focused manner, while providing the foundation from which all other promotional materials will develop.

Package Two - Marketing Moves

Are you ready to ramp up your marketing efforts by reaching out to buyers, stylists, press and more? Do you want to have a marketing package ready to go at every request, so you can keep doing what you do best--designing?

Package Three - For the Press

Fashion Week is fast approaching and you want the press to know where you’ll be. An investor is interested in taking a closer look at your label.

Package Four - Building Momentum

You’ve established the core ingredients for your branding strategy. Now, it’s time to give your plan more steam by enhancing creativity, strengthening the message and expanding reach.

Package Five - Keeping Current

Buyers, press and stylists always want to be in the know about what’s new with your brand. Keep current by providing them with editorial-based updates and hot-off-the-press news.

Package Six - On a Roll

Keep media, buyers, bloggers and avid fashion fans coming back for more by regularly updating your Web site and press kit with editorial-based content, testimonials and product spotlights.

All Content Copyright Nolcha, LLC - Nolcha: Fashion Business Services is a leading operator of educational, event outlets, and business-to-business services devoted to fashion entrepreneurs and related retail businesses. The Nolcha platform includes Nolcha.com, an online fashion portal delivering business education and services; Nolcha Fashion Week: New York, currently held during New York fashion week providing key exposure to press, buyers, and industry figures for emerging and independent fashion designers from all over the world to break into the New York fashion market, in both apparel and accessories; events during London Fashion Week with key partners and Independent Retail Week in New York and Chicago, an initiative to drive business and increase revenue for small fashion retail brands.
Website maintained by Oakland County Technologies