To celebrate this new fragrance, ESCADA will host a two-day event in Miami the weekend of March 13.  The festivities will begin with a VIP party at South Beach’s hottest nightclub, LIV on Saturday night. Select guests will join singer and actress Mya for an exclusive evening of dancing and libations.  On Sunday afternoon the celebration will continue on the Venetian Lady Yacht in downtown Miami with a three-hour chartered yacht party for select guests and media. Also joining Mya, is Russian pop star Sasha.  Sasha is currently putting the final notes on her first english crossover album, while closing a major reality television deal which spotlights the transition of a foreign superstar breaking through America's tough cultural boundary.

Number eighteen in ESCADA’s hugely successful fashion fragrance line, Marine Groove conjures the lavish lifestyle of glamorous party-goers with a sense of adventure. “Marine Groove is the tantalizing new summer limited edition fragrance from ESCADA; a sweet and piquant scent with a tropical fruit note and red currant twist that perfectly embodies the essence of an exclusive summer sail party,” said the producers of the event from Nolcha and United Creators  for ESCADA,. “We are thrilled to have Mya join us for the festivities because she personifies this new fragrance – fresh, fun, flirty and fabulous.  It is going to be a fantastic weekend!”

What: The ESCADA Marine Groove Fragrance Launch Party Hosted by Mya
When: Saturday, March 13, 2010 at 11:30 p.m.
Where: LIV Nightclub, 4441 Collins Avenue, Miami Beach

What: The ESCADA Marine Groove Fragrance Yacht Party
When: Sunday, March 14, 2010 at 12:45 p.m.
Where: Yacht Name: Venetian Lady, Bayside Marketplace 401 Biscayne Blvd
Miami (Located Behind Hard Rock Café)

For MEDIA REQUESTS ONLY, interview opportunities or product samples, please contact Cindy Carrasquilla at 646-645-9056 or ccarrasquilla@middlebergcommunications.com.